Hey, Siri—we are getting used to this word, and one in three people prefers to use Google Voice search, Alexa, and Siri for search. The digital world is evolving, and we must be ready to embrace the high-end technologies in our businesses for better user experience. Voice search is not a recent discovery; it was discovered a few years ago. Initially, IBM introduced the advanced speech recognition system, Shoebox, 80 years ago, but its popularity was not as high as it is today. Majority of the people use voice search as part of their daily routine. Experts predict that the voice market will grow by $26.8 million by 2025, positioning it as people's preferred tool.
This topic seems fascinating, isn’t it? In this blog, we are going to explore more about voice search optimisation with in-depth detail.
Voice Search Optimisation is the process of optimising content so that it appears in voice searches. During optimisation, it is crucial to consider the natural tone and style of a common individual and refine accordingly. The way we speak during a search differs significantly from what we type. For instance, when we search for a coffee shop, we typically type "coffee shop near me." However, when we use voice search, we use phrases like "Hey Siri, can you find a coffee shop near me?" That is why the ultimate goal of voice search optimisation is to use more natural languages that people most often use in their daily routine.
In addition to SEO, it is crucial to optimise your website or pages for voice search, as this will increase your brand's visibility and traffic. According to the survey, Gen-Z tends to use voice search more frequently and finds it more convenient and straightforward.
Here are the reasons it is important for businesses:
H.G. Wells once said, "Adapt or perish," and it is a law of nature. Businesses apply the same concept, adapting new strategies to stay competitive. New technology is constantly evolving to enhance user efficiency and task management quality. People also find search engine optimisation an innovative and quick response method to use for search. It is crucial to optimise your website or any pages based on the natural language that people may use. Consider the terms that users might use when searching to ensure your pages appear in voice search results and attract more attention.
Would you like to optimise your business with voice search? Here are some strategic methods to enhance your website's visibility in voice search queries.
While optimising, this is required to anticipate yourself to the user and put yourself into the shoes of the user to write like they think. People who search through voice are more likely to use natural and conversational language. This is why it is crucial to adopt a searcher's mindset, rephrasing each query into more familiar phrases that immediately spring to mind. Use question words, seek assistance from others who have asked similar questions, and utilize public tools to identify the type of queries you are looking for.
Hey Siri, where can I find the printing shop near me? If we look at this query then we can understand that here the user is looking for the local printing shop which means the ideal audience of any local business. This underscores the importance of optimising your business for local SEO. For local businesses, this is an ultimate opportunity to grab more customers and gain online visibility.
If you do not update the schema of a page, how will Google understand the content you plan to upload to the site? Implement the schema markup on your web pages to inform Google about the nature and purpose of the content. The schema markup, which is structured data with tags, is essential if you are optimising your website for voice search.
For voice search, improving the website load speed and mobile optimisation is crucial to enhancing the user experience. People are more likely to use phones all the time, so it is important not to overlook the essence of mobile website optimisation.
Before making a decision, dig deep down into the research and understand the user’s queries based on the user's intent. While typing, users may use short queries, but when searching through voice, they tend to use long-term queries. That is why you need to swap from short-tail to long-tail keywords.
If you are optimising local SEO, then it is normal to update your Google Business Profile on a prior basis to create more visibility. The information on your GBP profile should be accurate and updated. Update your address, name, website, email, and contact information, as well as premium-quality images or videos. Incorporate additional authentic and high-quality reviews to attract a larger audience.